v Establish a Business Name or Business Logo.
v Produce Business Cards and Letterheads. Give them to everyone.
v Place a Business Sign in your front window or lawn. Check with your local government offices to see if there are any ordinances restricting business signs.
v Wear a Name Badge or have your Business Name/Logo printed on a shirt.
v Establish a Business Checking Account and Checks
v Produce a Business Flyer or Brochure
v Establish a Provider Web Site
v Write up Incentive Coupons. Examples: No Registration Fee, $25 off the first week of care, one Free Evening of care.
v Distribute Door Hangers in your neighbor.
v Give out Keepsakes or Promotion Items: Pens, Key Chains, Notepads, Pins/Bottons
v Distribution of Marketing Materials (Business Cards, Business Flyer, Incentive Coupons) in the Community. Ask for the long list from me.
v Place a Welcome Mat with Business Name/Logo at your front door.
v Gift your daycare children T-Shirt advertising your business. Should include your phone number.
v This summer you and your children must March in your Local Parade.
v Send a note to your alumni magazine or submit an article or ad in your alumni newsletter.
v List your openings with the 211HelpLine or with the Sioux Empire Childcare Network.
v Read Tom Copeland’s book, Family Child Care Marketing Guide.
v Newspaper: If you are starting a business or have a sudden drop in enrollment.
v Advertising on the Internet: Metropolitan newspapers run classified ads on their Web sites. Look for local Web sites that parents may use: parent newspapers and magazines, entertainment weeklies, universities, community colleges, and city guides.
v Television, Radio, and Other Paid Advertising: Volunteer during a pledge drives. Your Business name will be read on the air. Appear or call into a locally produced program. Invite the producers to tape a show at your home. Be sure to identify yourself and your business name. Large employers or local unions may publish newsletters that sell advertising space. It could be a special event for children where you give away stickers or other keepsakes.