•~ Advertising is the best way to promote your family daycare business. Advertising options can range from very inexpensive (such as distributing fliers) to very expensive (buying advertising space in a newspaper).
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~ Fliers are a simple and easy way to create visibility for your in-home daycare. The best places to leave fliers and brochures are where children and parents assemble. Think toy stores, Laundromats, pediatric hospitals, Lamaze classes, churches, shopping centers.
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~ Business cards are an important marketing tool that adds to and conveys your professional image. Always have them handy. You never know when an opportunity to market yourself will present itself. In addition, handing them out to your current clients makes it easy for them to refer potential clients to you. Vista Print provides free simple personalized business cards. All you must pay for is shipping costs.
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~ Also consider adding your business to an online directory. By signing up and creating a child care provider profile, you can increase the visibility of your business.
Publishing Software
•Graphic and Desktop Publishing –software can create: Newsletters, Brochures, Business Cards, Cards, Fliers, Labels, Postcards, and so much more!
Many graphic ppublishing softwares can help you create simple brochures, newsletters, business cards, etc. They are also useful to get your creative juices flowing. Most types of software provide clip art for you which in turn can give you ideas in creating a name or logo for your business. Or if you just don't feel creative they also have predesigned templates in which you can just insert your information.
Examples of some software:
The Print Shop 39.99
•Art Explosion Publisher Pro 79.99
•Print Master Platinum 39.99
•Print Master Gold 19.99
•Print Explosion Deluxe 49.99
•Microsoft Publisher
Easy Printing
There are many websites out there that allow you to make your
own business cards, brochures, stickers, fliers, etc. One of my favorites is •www.vistaprint.com This site has pre-designed logos or upload your own designs.
Examples of products: •Postcards
•Business Cards
•Magnets
•Address Labels
•Letterheads
•Tee Shirts
•Calendars
•Brochures
•Folders
•And so much more
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If this site does not meet your needs, you can easily –Do search on business cards daycare.
Be SEEN!
•Be Seen! Have colorful t-shirts, hats, and/or totes made with your logo, the name of your daycare and contact information. Wear these items when you are out in public and have the children wear them when on field trips. use your car as a billboard. Place plates, stickers or other signage on the car you drive to advertise and promote your family daycare effortlessly. •www.cafepress.com has wonderful items to put your logo on. •
Examples of products:
Apparel
•Prints and Cards
•Mugs and Ceramics
•Fun Stuff: Yo Yo’s, Bears, animal clothes
•Kids and Baby stuff: bibs, onesies, etc
•Home Décor: Clocks, mouse pads, etc
Web Design
•Websites or web pages are inexpensive ways to reach potential clients. Today, you can buy web space very cheaply and insert your information into a simple template. Godaddy.com is a perfect example, offering inexpensive webspace and an easy to use web builder. IF you are not handy with a computer or web design is not your forte, consider hiring a college student to create a simple website for you to cut costs.
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Free Website building:
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Free websites are also an idea to give you a small amount of space on the web. You usually get 50 mb of space and a small bandwidth. Bandwidth is the memory it takes for people to use your site. So the more traffic you have to your site, the less it will work with these free hosting options.
•Search: Free website hosting web builders
